Samsung announces availability of the NX300 and partnership with Usain Bolt

Posted By on March 27, 2013

Samsung Electronics Co., Ltd, a global leader in digital media and convergence technologies, today announced that the NX300 is now available, alongside the NX 45mm F1.8 2D/3D interchangeable lens, the first one lens 3D system capable of capturing both still images and full HD movies in stunning 3D quality. NX300 users will feel ultra-chic with the juxtaposition design of modern and retro. The device will be available in brown, white or black with a contrasting silver band. Samsung is privileged to also announce today an exclusive, multi-layered partnership with the world’s fastest man, Usain Bolt.

samsung logoUnveiled at CES in January, the NX300 is the new flagship model in the innovative NX series and also boasts the updated version of SMART CAMERA 2.0, a hub of innovative connectivity features. The NX300 delivers useful, advanced and practical features for the professional photographer looking for the very best compact system cameras (CSC) and allows perfect shooting in any environment and for every moment.

Samsung has announced that its NX300 mirrorless camera will be available in both US and European markets by the end of this month as a kit with the 20-50mm lens for $749.99 and £599 respectively. The 3D-capable camera is built around a 20MP sensor, 3.3″ OLED screen and built-in Wi-Fi. The kit will also include a free copy of Adobe Photoshop Lightroom 4 editing software. The company has also announced that the 45mm F1.8 2D/3D lens will be available at the same time for $499.99. There is currently no information about its European price.

“Following last year’s launch of the world’s first truly connected camera ‘GALAXY Camera’, we wanted to build on this promise and deliver a new product that photographers would fall in love with. The NX300 has been crafted for the everyday camera user. It’s a device that sets the tone in terms of the outside aesthetic as well as the truly innovative digital technology found inside that allows for the freedom of Wi-Fi connectivity. 2013 will see the camera market open a new world of possibilities for the photographer and Samsung will be there every step of the way,” said Sun Hong Lim, Senior Vice President and Head of Sales & Marketing, Digital Imaging Business, Samsung Electronics.

The very latest in Wi-Fi connectivity is customary of the NX300, allowing users to share their photographic creations seamlessly between devices and desktops. The Direct Link hot key feature enables cherished images to be shared securely at the touch of a button between camera, smartphone and tablet technology while the SMART CAMERA App, available on Android and iOS, connects the user’s smartphone to the camera via a Wi-Fi connection to manipulate, share and back-up images for a holistic photographic journey across the consumers’ favorite technological devices and social media platforms.

A revolutionary, fast shooting experience will add yet more control back to the photographer. The Hybrid Auto Focus (AF) system enables fast, accurate phase and contrast detection, while the 1/6000 sec. shutter speed and 8.6fps continuous shooting mode gives users the ability to capture unforgettable moments. The NX300’s outstanding imaging performance is complete with the brand new, best in class 20.3 Megapixel APS-CMOS sensor, capable of capturing high quality detailed images with sharp, life-like colors that are crisp and clear in all lighting conditions.

The compact NX300 makes it easy for anyone to capture professional standard pictures. Samsung’s Smart Mode allows users to choose from 14 different settings, such as Creative Shot, Landscape, Light Trace or Action Freeze. Each setting will automatically adjust both aperture and shutter speed in order to obtain the best possible shot. Capturing and reviewing images is also an interactive and user friendly experience with the 84mm (3.31”) AMOLED screen and tilt display making any angle of the world easy to shoot, while the hybrid touch screen and 5-way manual key interface is simple and intuitive to use.

“The NX300 and NX 45mm F1.8 2D/3D lens raises the standard for SMART compact system cameras blending pro-level performance and industry leading connectivity,” said Ron Gazzola, Vice President, Marketing for Digital Imaging, Samsung Electronics America. “Together they deliver a remarkable combination of features, functionality and style for consumers wanting an enriched camera experience and the unique ability to capture stills or Full 1080p HD video in 2D or 3D using the world’s first one-lens 3D system for a consumer camera.”

Shoot Fast, Share Faster Like Usain Bolt, the NX300 camera is super-fast and allows its users to be part of the front row action and shoot amazing moments. The ‘NX Junior Photographer’ campaign will see Samsung and Usain Bolt work in partnership to build on the athlete’s natural love of being behind the camera and will see the six-time gold medal winning Olympian, showcase his very own ‘Usain Bolt Foundation’ to offer equipment and lessons to children from disadvantaged backgrounds. Over the coming months, other activities will be launched through the exclusive partnership with Usain Bolt and Samsung for those that like speed.

To find out more information, please visit or Samsung’s NX camera Facebook page at