The fact that Australian customers pay so much more for Adobe CS6 that it’s actually cheaper to fly to the US and get it went viral a month ago on the internet. At that point, Adobe had already been summoned in front of the Australian Parliament to explain the “price madness” and had even dropped their monthly Creative Cloud subscriptions to reasonable rates in response.
During the parliament appointment now Adobe, together with Microsoft and Apple gave the Australian Parliamentary Committee a few reasons as to why exactly Australian customers have to pay so much more for some of their products.
While Microsoft and Apple cited distribution chains, copyright and competition, Adobe went a different direction, citing the personalized service offered by Adobe’s Australian website, and high local running costs.
“I run a local operation – that operation has costs – those costs include the salaries of our staff and the lease on our buildings.” explains Adobe’s Paul Robson
Those higher local running costs are added to by the fact that Adobe’s Australian customers can only buy Adobe’s products from the local Adobe website, which charges up to 167 percent more. Robson explained that this website was important to customers because it offers a “personalized experience,” and important to Adobe because it “captures the revenue that is relevant to the Australian market.”
Of course, not everybody believes Robson’s reasons were enough to explain the massive gap in pricing between the US and Australia. According to Forbes, all the company executives avoided the true reason masterfully, that reason being “because we can.”